Note to founders

The best companies are led by founders.
Founders who have insights about markets, and differentiated ideas about the way to reach those markets.
Founders who need money to execute their own playbook. download home rule pledge
“Entrepreneurs” looking for smart money, should be called employees.
Great founders are self-managed.
Put the company’s interest ahead of everyone/everything else.
Have a strong desire to win.
Are not thinking primarily about making a buck.
They are thinking about succeeding, and becoming the dominant company in the marketplace they’ve chosen.
Great founders are not afraid of failure, but deadly afraid of mediocrity.
Good sense of humor is always a plus.
So are sultry good looks, and a magnetic stage presence.

We invest money in companies.
Purely for financial return.
It’s also invigorating.
We relentlessly study business drivers.
Mapping their velocity of propagation into markets.
Check our quarterly stats. ⦿
First-time founders usually underestimate market forces.
And not all problems have a technological answer.
Focus where incumbents are not.
Execute your risk-killer strategy and build a monopoly.
Passion is for volunteers.

We invest straight from the balance sheet. our financials
No fund structure.
No mandate.
No dogma.
No LPs.
Good old-fashioned capital: private, patient, and independent. ⦿

The core of our ⦿ ahead network is in the Americas and Europe.
Especially in the US, the UK, and Latam.
Primarily with business families.
At a family office level.
When founders allow, we lead a syndicate and invite families who can really help build a great company.

at what stage do we invest

see our research/thesis

link to investments

Erik Bornstein (link a people profile)
Founder & CEO of ToolBX (link a org profile
"Diego and the Pirque team are a strong partners for TOOLBX. Not only do they understand our market and vertical very well, they also help make very strategic introductions. One of these introductions lead to a strategic investment in our latest round. They are always available to discuss the market and provide strategic and operational input when needed. We are proud to have Diego in our corner!”